INVISALIGN
Braces are drama
With braces, things can get dramatic. So we made 8 movie trailers and a variety of other assets showing just how much drama braces can add to your life.
This fun campaign won a lot of awards.
Shorty Awards: Winner/Highest Honor - Short Form Video; Gold - Healthcare and Pharma; Gold - Integrated Campaign
Addys: NY District 2 Silver - Social Media Campaign Silver - Internet Commercial Campaign
National Addys: Silver - Internet Commercial Campaign
Reggies: Silver Age Targeted Marketing
Clio Health Awards: Bronze - Creative Effectiveness
Digiday Awards: Winner - Best Creative; Shortlist - Best Use of Video
Communication Arts: Overall Winner - Digital Online Series
The Drum: Silver - Healthcare & Marketing; Bronze - Social Media
London International Awards: Finalist
New York Festivals: Finalist - Film Branded Entertainment & Content; Finalist - Film; Finalist - Integrated; Finalist- Social Media Multiplatform
I also made digital movie posters that deepened our homage to the genres of these spots.
Several were even made from my own photography on set.
Lastly, because since this was for a teen audience, I made TikToks.